Our work takes people where they’ve never been before—emotionally and intellectually. Here’s how we’ve been transporting them recently.
These generators power critical machinery under some of the toughest conditions on earth. On trucks run by humans just as tough. To reintroduce the Harrison brand, we had to get into their heads, speak their language. And generator porn wasn’t going to cut it.
BOARDWALK AUTO GROUP
Performance. It’s what we do. The tagline we crafted for Boardwalk Auto Group could just as easily be the tagline for our work for this brand. Images of cars designed to turn heads, and lines designed to drop jaws. Our inspiration? See for yourself.
In Dallas, suburban living rules. So marketing a 42-story luxury high-rise in the heart of downtown to locals is as much about lifestyle as it is about amenities. Same for out-of-towners, who need to see Dallas is as cosmopolitan as Hong Kong or Chicago.
Go Time Energy Drink
When talking energy shots, you can’t ignore the 5-hour gorilla on the shelf. And when yours has more energy, costs less and tastes better than the gorilla’s, you go right after him. We started by naming our client’s energy drink Go Time.
When your client creates some of the industry’s most stylish and sophisticated custom luxury furniture around, and crafts and delivers it in about 30 days, the ads practically write themselves. Practically.
SHOTZ NATURAL ENERGY
With an all-natural energy shot, what you don’t put in the bottle—artificial flavors, sweeteners, preservatives—is as important as what you do. Same goes for the bottle design. It’s all about what we put on it. And what we didn’t.
Invented by firefighters to save firefighters’ lives, BlastMask simulates real-world conditions during training by restricting breathing. Our identity and ads reflect this training is like preparing legs, lungs and heart to enter the ninth circle of hell.
It’s vegan. It’s kosher. And it makes everything taste like bacon. So we knew the question on everyone’s lips: “How’d they do that?” While we couldn’t actually divulge the secret, we caught people’s attention with some visually outlandish suggestions.
Why did the chicken joint cross the road? Well this one, born as a Yum Brand, was striking out on its own and needed a voice and campaign that said, this isn’t just another chicken place, it’s Super Chix. Chicken & Custard. Come grab life by the tenders.