A beautiful piece of jewelry makes a woman feel special. Why shouldn’t she feel that way every day? We turned everyday moments such as grocery shopping, gardening and washing the dishes into special occasions.

A beautiful piece of jewelry makes a woman feel special. Why shouldn’t she feel that way every day? We turned everyday moments such as grocery shopping, gardening and washing the dishes into special occasions.

A beautiful piece of jewelry makes a woman feel special. Why shouldn’t she feel that way every day? We turned everyday moments such as grocery shopping, gardening and washing the dishes into special occasions.

An elegant display of their jewelry, carrying on the “Make Everyday Special” theme.

The excitement of unveiling the product at home was heightened by elegant packaging that was developed to extend the customer’s in-store experience at home.

A Valentine’s Day direct mail piece to feature their special selection.

The site needed to reflect to sophistication of the Boutique, and to keep consumers coming back it was constantly updated with fresh photos of in-store events.

The highest-end jewelry displayed in a sophisticated setting befitting the pieces.

The site needed to present the current jewelry collection in a provocative, yet elegant format. Customers could create a “wish list” and ultimately purchase pieces