Offense is the best defense when it comes to caring for people.
Offense is the best defense when it comes to caring for people.
CHALLENGE
Improve the overall health and well-being of the communities we serve in North Texas by driving traffic to a website where people could take our Well-Being Assessment to better understand their own health.
CHALLENGE
Improve the overall health and well-being of the communities we serve in North Texas by driving traffic to a website where people could take our Well-Being Assessment to better understand their own health.
As a health system, Texas Health needed to shift how it approached illness and disease all together. Educate the population. Incentivize wellness. A smarter population is a healthier one.
As a health system, Texas Health needed to shift how it approached illness and disease all together. Educate the population. Incentivize wellness. A smarter population is a healthier one.
Shift the perception of healthcare from something we address in a time of need and crisis to something we manage and consider all the time. Understand some illnesses and injuries are preventable if we better manage our day-to-day health.
As a health system, Texas Health needed to shift how it approached illness and disease all together. Educate the population. Incentivize wellness. A smarter population is a healthier one.
STRATEGY
Shift from reactive to proactive healthcare.
STRATEGY
Shift from reactive to proactive healthcare.
Uncharted Territory
Helping a brand teach its customers how not to need it? Not something you hear everyday in our business. Or any day, for that matter. But that’s exactly what we were tasked with doing. Teaching consumers how to take a more proactive role in their own health, so they would remain healthy.
Uncharted Territory
Helping a brand teach its customers how not to need it? Not something you hear everyday in our business. Or any day, for that matter. But that’s exactly what we were tasked with doing. Teaching consumers how to take a more proactive role in their own health, so they would remain healthy.
RESULTS
The campaign drove over 117,000 website visits and over 67,000 people took the Well-Being Assessment.
RESULTS
The campaign drove over 117,000 website visits and over 67,000 people took the Well-Being Assessment.