A cookie-cutter funeral is the final indignation. The CEO of a tequila company should not have the same funeral as a mother of four from Orange County.

You lived a great life. You should be remembered for it. A great grandmother who rescued stray animals should not have the same funeral as a former pro linebacker.

A funeral should be a reflection of one’s life. A man who spent his life in the passionate pursuit of the next Grateful Dead concert should not have the same funeral as a former Republican Party campaign aide.

No, most mortuaries don’t deliberately do radio commercials that make you want to die. They just do really bad radio. We figured we’d do the other kind.

No, most mortuaries don’t deliberately do radio commercials that make you want to die. They just do really bad radio. We figured we’d do the other kind.

No, most mortuaries don’t deliberately do radio commercials that make you want to die. They just do really bad radio. We figured we’d do the other kind.