Plano Brand Building Strategy


Plano brand building and strategy development is an exercise in exploring the core identity of your business and helping bring that identify to life through visual, written and aural content. By getting to the heart of who you are as a business, you are able to create a meaningful story to help cultivate loyalty and recognition out in the marketplace.

Here at Commerce House, we provide Plano brand strategy and marketing services for a wide array of clients. We have seasoned marketing professionals amongst our ranks — our entire line-up of principals has spent time working and shaping some of the largest, most successful, marketing firms throughout the country.

We bring this knowledge and experience to our brand strategy services in Plano TX, in addition to a full line-up of marketing services beyond strategy and branding.


About our brand building strategy in Plano TX

As a general overview, when it comes to brand strategy marketing in Plano TX, our team takes the following approach.

  • Research and Discovery: This is vital to our Plano brand strategy services — a brand is so much more than color schemes and logos. A brand centers on the work your company does, the difference they make in the community and how they’re different from the competition. Clients should look at your brand and know what to expect — and then have those expectations met. The strategists at Commerce House will do an in depth discovery to get to know your business and category inside and out. From there, we will fill in any gaps with research to better inform our Plano brand building strategy.
  • Brand identity development: Once we have a clear understanding of who you are, what you do, and why it matters, our creative team works to develop the visual, written and aural representation of your brand. This may manifest itself in logo, tagline, tone, personality, value statement, brand guidelines and more.


Turn to Commerce House for Plano brand strategy marketing

Building and managing a brand can be meticulous, scientific work, but the Plano brand building strategy experts at Commerce House are available to help. Talk to us about what you want to achieve through a free consultation.