“Advertising” is not a broad enough term for what we do. To really make a client or product stand out and sell, we use a process we call Integrated Marketing. Simply put, we don’t try to solve every problem with an ad. We let the project brand strategy determine the best way to reach the consumer.
Our Discovery Phase ensures that the project strategy includes all relevant factors, including the enviroment where the project will appear and what the competitors are up to.
The project strategy summarizes all of the challenges and aspirations into a rallying cry for the project. This ensures that the goals we set always stay in focus, no matter the duration or scope of the project.
Once the project strategy is established, we explore the most unique and interesting ways to communicate the project goals, and the most effective ways to deliver that message.
When creative and channel strategy come together, it ensures we are delivering a clear and consistent message across all points of communication (identity, print, mail, the internet, packaging, television, retail, radio or any other mode).
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A clearly-defined strategy keeps the creative on focus throughout the execution and production process.
All points of communication are implemented simultaneously to maximize impact against the intended audience.