As creative director, Vincent touches nearly every CoHo project. He initiates, manages and ultimately signs off on all creative work. His days, and some nights, are filled with project briefings, creative reviews, art direction and concepting—yep, he’s a working creative—and supporting strategy with creative perspectives for current and soon-to-be clients.
“Nothing beats rolling up my sleeves and working alongside people I manage.”
IT’S THE WORK
In previous lives, Vincent’s worked on national and global clients, including Coke, McDonald’s, Unilever, Western Union and Bank of America. He’s helped launch and market tons of start-ups. And led creative development in digital, social and traditional media. Accolades include Cannes short list, Telly and Addy Awards, and being published in Communication Arts, Graphis and Lürzer’s Archive.
Like many creatives, Vincent possesses an acceptable level of neurotic behavior. It comes with the job. He describes his creative process as a balancing act – fearless and fearful at the same time. Fearless in pushing for the fresh and unexpected. Fearful if the pushing stops, an even better idea may never be discovered. Or worse—discovered by someone else.
Vincent spends most of his personal time outdoors and working with his hands. Along with carpentry, welding and playing guitar, he raises urban chickens with his wife, Danielle. They also camp and hike with their three dogs and paddle Texas streams in their canoe.
The University of Kansas
Tie between Lewis and Clark and Jimi Hendrix. The reason is probably obvious.
Principal, Strategy and Planning Meet someone else Leigh Sander