The five essential electrolytes in ZICO make it a much healthier, more natural alternative to conventional sports drinks. A graphic athlete springing forth from 100% pure coconut water is a simple way of communicating that, across a variety of consumer touchpoints.

The five essential electrolytes in ZICO make it a much healthier, more natural alternative to conventional sports drinks. A graphic athlete springing forth from 100% pure coconut water is a simple way of communicating that, across a variety of consumer touchpoints.

The five essential electrolytes in ZICO make it a much healthier, more natural alternative to conventional sports drinks. A graphic athlete springing forth from 100% pure coconut water is a simple way of communicating that, across a variety of consumer touchpoints.

The “Lie” campaign is the next generation ZICO campaign. It refers to the hype behind most sports drinks, which are loaded with lab-created toxins that aren’t nearly as good for you as what’s in ZICO Pure Coconut Water.

The “Lie” campaign is the next generation ZICO campaign. It refers to the hype behind most sports drinks, which are loaded with lab-created toxins that aren’t nearly as good for you as what’s in ZICO Pure Coconut Water.