The glasses are the traditional Guinness 20oz tulip style made by the same people who produce all the regular Guinness glasses for the U. S. The logo is positioned to show when the glass exactly half full.

A set of eight coasters were made to advertise some of the most popular combinations and drive customers to the website. The back of every coaster is solid black with the campaign logo in gold.

Skinny two-sided menus are given to bars and restaurants to be inserted into their regular menu to advertise the program.

The website lists all the mixes in the program along with descriptions written by beer tasting experts. Visitors can rate the mixes they’ve tried and watch a video on how to pour the mixes properly.