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Joel leads all things digital, where, as we all know, the only constant is change. And why his calm demeanor makes him the perfect client partner. As does his grounding in core business practices and focus on your bottom line. Joel’s all about performance. So whatever your success metric may be, he’ll find a way to exceed it.
"A guy named Dollar at a place called CommerceHouse? Kismet."
Branding. Traditional. Digital. CRM. Demand Generation. You name it, Joel’s done it. Successfully. Agency and client side. Across all sorts of business categories, for more than 25 years. Prior to CoHo, Joel was SVP/Client Service at Ansira, managing Domino’s Pizza, Nestle Purina, Zipcar and Benihana. He’s also held executive positions at Targetbase, Rockfish Interactive, Slingshot, i2 Technolgies and Verizon.
Joel’s building our digital practice from the ground up. Over the years he's seen a lot, and wants to do things differently—a recurring theme at our place. Tapping into his own experiences, digital best practices and a feel for just the right personality, he’s mashed together a growing team that’s a healthy mix of talent, passion and eccentricity.
When he’s not at CoHo, Joel can be found on a boat. Or a dirt bike. Or on his spread in Oklahoma. Well, technically you can’t find him there, he’s off the grid. Literally.
Kicked out of 2, Graduated from The University of Texas Arlington