Done And Done
Irving manages a portfolio of clients, ensuring all business and marketing objectives are accomplished successfully. Whether launching a new brand or reenergizing an existing one, Irving brings all agency resources to bear to make it happen. He’s well versed in all forms of marketing, a sharp strategic thinker, a masterful goat herder and proven diplomat.
“The challenges we deal with aren’t always easy. You need a strong partnership to solve them together.”
Beer, Milk, More
Irving’s agency stops before CoHo include Saatchi & Saatchi, Y&R, Goodby, Silverstein & Partners and FCB. He’s helped deliver powerful messages for Norwegian Cruise Lines, Pete’s Wicked Ale, P&G, Diet Coke, AT&T, Pizza Hut, HP and Compaq. And for the California Milk Processors Board with the original “Got Milk?” campaign. He’s also held several client-side positions, and understands well what clients want from an agency partner.
Little Guys Wanted
Irving is a champion of the under dog and entrepreneur. Whether by choice or luck, he now manages many of the agency’s up-and-coming brands venturing into new places. Combining his years of experience—client and agency—he brings an entrepreneurial spirit to solving new and unusual challenges in unique ways.
What’s For Dinner?
When not making his clients famous, Irving’s making meals for his wife, Melissa, and their three sons. He loves to cook. As well as cycle, camp and scuba dive. And he’s a black belt in Tae Kwon Do. This comes handy in dealing with creatives. His passion for marketing began at the High School of Art & Design in NYC. He holds a B.A. in Economics with a minor in Computer Science from Colgate.
New York, New York
Lewis and Clark