AshleyWatson

Principal, Marketing

CMO INTEL

It’s not often someone begins their advertising career in business development, but Ashley’s anything but typical. Just three months into her first job, she negotiated a client/agency partnership. As CMO, she manages the Commerce House brand and how it interacts with the world. She also heads business development. And her background in strategy provides a unique perspective as she approaches new opportunities.

 

“I work backwards. Why? Creating the end vision is always the toughest part, so I start there.”

 

DID THAT

Ashley came to CoHo via LA, where she led strategy on some of the world’s most dynamic brands—Audi, Nissan, Infiniti, Fatburger, Bosch home appliances, VCA Animal Hospitals, SKYY Vodka, and World Gym, to name a few.

 

PRECISELY

Navigating grocery aisles and menus with celiac disease isn’t easy today. Doing it before few outside the medical community had even heard of it—that’s Ash. Her life depends on her diligence—something she brings to bear on all aspects of it. Even work. She explores intrepidly—in search of what is exactly right for all of us.

 

TYPE A

Ashley never stops moving. Whether chasing her young son or her youngish husband, competing semi-pro ballroom dancing or skiing in her favorite place, Jackson Hole. She played Division I soccer at SMU, helping her team win four straight conference titles. And also completed degrees in advertising and psychology. Can you say overachiever?

 

 

QUICK FACTS

HOMETOWN
Richardson, Texas

ALMA MATER
Southern Methodist University

FAVORITE EXPLORER
Plumbers—drop her an e and ask her why

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