Healthcare advertising can be a tricky thing.
It must convey credibility and expertise, technological capabilities and medical specializations.
It must speak with authority about oncology, cardiology and nuclear radiology, and know the difference between a sphygmomanometer and an otoscope.
(The first goes around your arm, the latter in your ear.)
But at the same time, it must be human. Emotional. True.
Commerce House understands this balance. That is why our agency counts one of the largest hospital groups in Texas as a client.
We understand that healthcare advertising must be many things.
But sterile is not one of them.